Songistry Inc. is excited to announce its partnership with Vampr Inc., the number one social media app for musicians to discover talent, collaborate and monetize their music, and Songistry’s own hyprAUDIO, the world’s leading AI-powered sync licensing search engine. hyprAUDIO will now feature Vampr Publishing’s extensive catalogue of songs and compositions.
“We’re excited to be working with Songistry to open up our catalogue to a wider array of people looking for music for sync,” said Josh Simons, CEO of Vampr. “With our catalogue now searchable on their intelligent and intuitive platform, our artists will now be exposed to significantly more sync opportunities than before.”
Vampr’s catalog includes a diverse range of genres and styles, from pop and rock to electronic and hip hop. Vampr offers an extensive range of services to songwriters that allows them to maintain control of their copyrights, get world class training on Vampr Academy, and distribute their music and to opt-in for music publishing services, all in one app.
“Because hyprAUDIO uses AI to find exactly the track you’re looking for, it gets better and more accurate the more content it indexes. So, we’re always on the lookout for new and exciting music to add.” said Justin Gray, Founder and CEO of Songistry. “Vampr’s extensive and high- quality catalog is a great addition for anyone searching for music for their next production.”
With the addition of Vampr Publishing’s catalogue, hyprAUDIO continues to solidify its position as a leading destination for music supervisors and other industry professionals seeking top- notch sync licensing options. hyprAUDIO’s AI powered search engine and robust music catalogue is one-stop and “easy clear” providing one of the fastest licensing experiences.
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For more information about Vampr Publishing, visit www.vampr.me/publishing/. To learn more about hyprAUDIO, visit www.hypraudio.com.
We’re excited to add Downtown Music to our cap-table, with the global music services giant making a strategic investment as part of Vampr’s Series Seed-3 investment round, providing for vertical expansion and to integrate in-platform transaction functionality.
In addition to their financial investment, Downtown Music’s integrated marketing services company found.ee will power another new artist growth solution, Vampr Marketing. The new service will bring unique marketing tools and access to premium sites including Billboard, Forbes, GQ and Rolling Stone to our users, with a machine learning powered platform that does the hard work to accelerate artist’s career growth.
Our partnership with Downtown also extends to our publishing division, with Songtrust administering the Vampr Publishing catalog. Vampr Publishing, launched in 2020, now represents over 60K songs with the catalog growing at a rate of 21% month over month, and has recent placements in shows and advertisements from companies such as Meta, CBS and HBO.
“We are thrilled to extend our relationship with Downtown Music and its stellar group of brands and services. Their investment is a bona fide industry endorsement of the highest order that Vampr is making all the right noises in our mission to help early stage musicians thrive in a crowded industry,” says Vampr CEO Josh Simons.
“Vampr has carved out an important niche in our industry that fosters connections between music creatives,” said Downtown Chief Commercial Officer, Tracy Maddux. “We see real potential in Vampr as a platform which is why we’ve not only invested, but are bringing our expertise via Found.ee and Songtrust to help them continue to grow.”
Downtown Music Holdings is a global music company, servicing over 23 million music assets across six continents, including some of the most well-known songs in popular music. Their brands power the backend of the music industry with CD Baby, FUGA, Songtrust and Downtown Music Services whose roster includes Hans Zimmer, John Lennon, Miles Davis, Niall Horan, Tori Amos and Wu-Tang Clan. Downtown Neighbouring Rights provides neighbouring rights collection and analytics to empower rights holders to take full advantage of the new digital ecosystem. Clients include Guns N’ Roses, Justin Bieber, Mötley Crüe and OneRepublic, among others.
Known as the ‘LinkedIn for Creatives’, and named by Fast Company as one of the Most Innovative Companies in 2022, Vampr is an online network of creative professionals who are making on average two new connections per session which puts Vampr on par with Facebook’s own connection success rate. Users spend an average 31 minutes on the platform per day, more than 3 times longer than the average LinkedIn session. Their freemium model, complemented by the company’s premium subscription service, Vampr Pro, has recently enjoyed a best-in-class conversion rate approaching 4%.
Read more 👉 https://www.musicbusinessworldwide.com/downtown-makes-strategic-investment-in-linkedin-for-creatives-vampr/
We’re super excited to reveal that Fender has signed on as our latest advertising partner, for their exciting new campaign which aims to use nostalgia and experiential marketing to get the attention of its current consumer base as well as new musicians.
In a great article on Digiday which dives deep into Fender’s latest marketing initiative we were humbled to be mentioned alongside digital and social giants Google Display, Facebook, Instagram, YouTube, TikTok, Snapchat and Twitter, as the platforms that Fender is trusting to reach their target market.
Vampr is in great company 🙏🚀
In a world-first collaboration, Vampr has partnered with Music Victoria to provide paid Music Victoria Essentials (and above) members with a 6-month subscription to Vampr Academy.
Led by Andrew Watt, Vampr Academy provides the backbone ‘Music Business Essentials’ course (consisting of 53 lessons and 17 hours of content) along with a ever growing set of Deep Dive courses on subjects such as Management, Record Contracts, NFT’s, Mental Health for Musicians and Team Building.
In addition to Vampr’s world-class courses, Music Victoria members will have access to a growing collection of exclusive Vampr Academy interviews with industry experts, live Q&A sessions and a free subscription to all Vampr Pro features, and much more.
More here 👉 https://www.musicvictoria.com.au/music-victoria-announces-new-professional-development-offering-with-vampr/
We’re beyond thrilled to reveal today that Google has included Vampr in their #WeArePlay campaign, spotlighting the best apps as represented by countries and states across the world 🌎
Representing Nevada, you can check out the campaign and honor here: https://play.google.com/console/about/weareplay-us/#storyCards-NV
Here is an exclusive interview with Dorian Perron! Hope you enjoy.
- Can you tell us a little bit about where your journey with music started and how it led to co-founding Groover?
Of course! I started as an indie music blogger in 2013, sharing music that I liked and thought didn’t receive the attention it deserved. I also organized live acoustic sessions at my place and live shows in Paris with indie rock musicians such as Ryley Walker, Plants and Animals etc. It was more passion than a job, but the virus caught me (not the one you’re all thinking about ;)). I met with my co-founders Romain & Rafaël in California in 2018, they had music projects and had struggled with getting their new tracks heard from blogs, radios, record labels etc. On my side, even knowing my blog Indeflagration was small, I was receiving over 100 requests per day from artists and their representatives wanting to get their music featured!
When we met in California, we wanted to help independent artists, that was for sure. We knew they had problems and wanted to do everything at once. But instead of going right into it, we started by taking phone calls with more than 200 musicians and music industry professionals for a full month, and we understood very quickly that the most major issue they were facing was related to the nightmare they were experiencing to promote their music and try to get heard. That’s why we created Groover.
- What is the Groover origin story? Where did the idea come from and how did you go about making it a reality?
Through those calls and meetings, it was not hard to realize that artists needed help in order to stand out from the crowd when supposedly 80,000 new tracks are released each day on Spotify. We realized that the biggest bottleneck exists after the track is created, recorded, mixed/mastered. The barriers to production and distribution are already brought down thanks to production software, streaming platforms and digital distributors.
That’s why we created Groover when we came back to France from California. Our goal from the start has been to help artists emerge through influential channels such as blogs, radios, playlists curators, starting with guaranteeing that their music would be listened to and that they’d receive feedback. To help them break this wall of the first listening that could change things, and sometimes change everything.
- What does Groover do for up-and-coming artists and how do they go about getting started on the platform?
To say it short – be ready for the sales pitch 😉 – Groover is the web platform that helps artists get their music heard. Groover connects artists who want to promote their music with the best curators, radios and labels seeking emerging talents.
To get started, it’s easy! You can add a Youtube or Soundcloud link to the track you’d like to promote, and send your music directly to a selection of blogs, radios, playlist curators, record labels and pros of your choice, get feedback guaranteed, build your network and increase your visibility. Feel free to have a look at this short guide to get started easily on Groover
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- Who is Groover for?
Groover is for all independent artists who want to get more people to listen to their music, to build their network and progress. We’ve been amazed by the kinds of artists who have used Groover to increase their coverage through blogs, radios and playlist curators so far, from amazing projects such and labels as Nico & Vinz, Tchamy, La Femme, to complete discoveries and artists releasing their very first track. You can even use Groover to get detailed feedback on your unfinished track from mentors and sound experts, and also get in touch with record labels, publishers & managers.
Let’s also note that Groover is also a great tool for artists representatives such as managers, record label owners, publishers. They can capitalize on their recurring use of the platform to target even better the right contacts for all the artists they work with.
- What kinds of opportunities in terms of feedback and exposure do artists receive through Groover?
What Groover guarantees is that artists will get their tracks listened to and feedback from the curators and pros they’ve reached out to. If some don’t answer after 7 days, the artists get Grooviz – the name of our credits on the website – back. The current answer rate on Groover is around 90%. This means that if you send a campaign to 40 contacts, you’ll get in average 36 answers and get Grooviz back to send your track – or another one! – to 4 more music curators & pros of your choice.
You must wonder what kind of feedback you can expect. All the curators & pros have to agree to a charter before they’re approved on Groover, and to several principles. The most important ones are: be informative and constructive, explanatory and sincere, benevolent and encouraging. We want artists to get value out of the feedback they receive, be pushed forward, either understand how their music is perceived or find ways to improve.
The content of the feedback depends a lot on the types of curators you’re reaching out to. Mentors, sound specialists, record labels, managers will naturally tend to be more detailed and comment. On the contrary, radio stations and playlist curators sometimes have trouble judging a track on top of saying it’s a fit for their list or not.
More interesting of course is the fact that curators and pros can share the tracks they receive or get in touch with the artists. It happens on average in 20-25% of the cases, with huge variations based on the quality of the music and the accuracy of the targeting. Since Groover started, there have been more than 1 million pieces of feedback given, 250k shares and more than 500 signatures with record labels… That we know about!
The artist dashboard gathers all the replies obtained by artists from the curators & pros which they have chosen to get in touch with on Groover
The artist dashboard gathers all the replies obtained by artists from the curators & pros which they have chosen to get in touch with on Groover
- From the curator/pro side, what are the advantages of applying to be on the platform?
I’ll say it shorter on this one haha 😉 First, they get the tracks in an optimized dashboard which is as easy to use as a playlist, they can make their decision and share the tracks they like through it and save a lot of time. Second, they get high quality music much more in their editorial line since we guide artists to choose the most relevant curators and pros for them. Music curators & pros on Groover tend to receive really amazing music on the platform! Third and last, they get paid for each reply they give, whatever their decision is. So they keep their complete editorial independence while discovering new music gems at the same time.
- What are some of the accomplishments you’re most proud of with Groover?
So many… I mean, so many things I wouldn’t have imagined would happen! Starting with how the team evolved, with now more than 35 people working for Groover who amaze me and my co-founders Romain and Rafaël every day.
And also of course there’s nothing more satisfying than witnessing artists who’ve been using Groover from the start getting amazing results, making life changing encounters, building their team through the platform… And killing it on stage! Our artist accelerator Groover Obsessions is also particularly dear to me as it was a dream to be able to help artists boost their careers even further. The 30 artists who are part of it are family now, and we have a team of 5 working every day on pushing them to where they deserve to be.
The band Ninety’s Story on stage at our Groover Obsessions 1st anniversary in December ‘21
- As someone established in the music space, what advice would you give yourself when you were just starting out?
Oh, I know! People are extremely creative in the music space, it’s extraordinary. But on the contrary, you won’t find as many people being very… let’s say… organized. When I was doing my studies, I started a small music blog and I was able to obtain so many free festival passes, vinyl discs, CDs just by sending professional emails detailing exactly what I was going to do in return. More generally, this also has to do with the fact that the music industry can be much more open to newcomers than other industries, especially on the “pro” side.
So the first piece of advice would be: always try, you’ll never regret it. You can try to get in touch with whoever you want in the music space, nothing can stop you if you’re nice, professional and if you know what you want!
The second piece of advice, especially if you want to start a service/platform would be to talk to the people you’re trying to address. Before starting Groover, we interviewed more than 200 artists and music professionals, long and detailed interviews that led us to understand how much promoting your music as an artist was painful and how game changing it would be to solve that issue.
We hope you liked our exclusive interview with Dorian Perron!
Want to try Groover out? Pirate users can now enjoy a 10% discount. Sign up on Groover and use the code VAMPRGROOVERVIP [more explanations on how to apply the special discount here]
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